Team Lead Platform Content & Conversion Optimization (m/f/d)

Date: Jan 20, 2023

Location: Taunusstein, DE, 65232

Company: BRITA Group

Change with us the way people drink water sustainably

BRITA Group is one of the worldwide leading experts for optimized and individualized drinking water. As hidden champion, BRITA has identified a market niche and is successfully driving its expansion. Sustainability is extremely important to us and guides us in all our decisions. We are convinced that saving our planet and being successful as a company goes hand in hand. “Shaping Sustainable Solutions” is consequently the core of our company strategy. We have an excellent starting position and a committed and skilled team to realize our ambitious goals. Our most important capital are the more than 2,000 employees around the globe. With curiosity, enthusiasm, ingenuity and energy, they continuously work on improving our products and developing innovative solutions for our future portfolio. Their drive is our vision: “We will change the way people drink water sustainably.”



How you can get involved

For BRITA, there is very great potential in the DTC (direct-to-consumer) business, because our business model and our products are ideally suited for long-term, successful direct customer relationships and sales channels. We want to exploit this potential as best we can, while at the same time significantly driving our brand transformation.

An important contribution to this is made by our new "Digital Experience & Shopping Platform" team, which is responsible for the content & technical development and optimization of the international web platform including its own eShop. To strengthen the team, we are filling the position of "Team Lead Platform Content & Conversion Optimization (m/f/d)". You will take on a team lead function for a new designed team and will be significantly responsible for the strategic development of the platform content (focus DTC) in the various markets as well as for the continuous optimization of the user experience & guidance. In this way, you will make an important contribution to maximizing sales and lead conversion, customer loyalty and the BRITA platform findability on the internet.


In specific, the tasks can be summarized as follows:

  • Together with your team, you will take responsibility for the planning, conception, creation and international market rollout of content (focus D2C) in relation to the BRITA web platform including its own eShop.
  • You and your team are constantly working on the optimization of the platform with a focus on content, user guidance and user experience.
  • You will lead your own team (approx. 5 employees), manage external partners and take over the platform content roadmap, resource and budget planning.
  • You identify web (content) trends and strategically develop the areas of platform content and conversion optimization.
  • You regularly exchange ideas with the relevant local marketing and HQ teams and actively promote best practice sharing.



You will be well-equipped for the role if you can demonstrate the following

  • Successfully completed studies in the field of marketing, communication, media, business administration or similar combined with several years of full-time professional experience in the digital marketing and/or e-commerce environment
  • Very good written and spoken English skills as well as good communication skills in international collaboration
  • You already have proven experience in digital marketing, e-commerce and/or web content management - ideally in the consumer goods environment
  • Initial practical experience in staff management, (agile) project organization and managing external service providers and agencies
  • You work in a customer- and results-oriented manner. A strong sense of responsibility paired with the competence to coach and motivate a team of employees and colleagues complete your profile



What we offer you

For us, appreciation for and recognition of our employees’ dedication and commitment are key to successful collaboration. We want you to enjoy working at BRITA and to become an active part of the BRITA team. To make this happen we offer you among other things:

  • An open and dynamic corporate culture combined with the opportunity to work independently
  • A challenging and international work environment with exciting tasks in a future-oriented industry
  • Diverse development perspectives including advanced education and training opportunities, management training and coaching programs
  • An attractive compensation package that is oriented to function and market conditions
  • The choice between a monthly car allowance or a company car
  • Benefits under the company pension scheme and subsidies to finance additional pension schemes
  • Long-term accounts, with the aim of saving free time e.g. for sabbaticals, partial retirement
  • Flexible working hours and home office regulation
  • Subsidized canteen and free hot and cold drinks
  • Company health management and a job wheel program
  • Parking and E-car charging stations



Dive in to an existing future with BRITA

Jennifer Mannl is looking forward to receiving your application via our career portal!